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Channel: The Underwear Expert » Lawrence Ladd
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12 Reasons Why The Malebasics Spot Collection Is The Perfect Underwear for...

The Malebasics Spot Collection is here! And you know what that means: it’s Christmas in July! In honor of this killer collection, we’ve come up with a list to show just how perfect the Malebasics Spot...

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#HappySocks: The Happy Socks Instagram Round Up

By now you know how much fun Happy Socks is. The brand has become known for it’s bright colors and wild designs, which peak from cuffs and shoes the world over. Uptight businessmen and laid-back...

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Erotic Underwear: Go On, Take The Plunge!

For too long female fashion has cracked the whip and held the reigns (tightly) over erotic underwear and lingerie. We all know corsets, stockings, “crotchless panties,” sure. But why should ladies get...

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A ‘Brief’ History Of Shakespeare

‘A rose as by any other name would smell as sweet.’ So what about underwear, does the same apply? After all, in the bard’s time, underwear was not the preferred nomenclature. Britches and linen t’were...

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Trend Story: Exciting Advances In Underwear Marketing

It’s fair to say the future is now. The advancements we’ve seen in technology have influenced every aspect of how we live and will only continue to do so. And while there are noticeably immediate...

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Underwear Astrology: A Zodiac Matching Odyssey

Just because we don’t call them soothsayers anymore doesn’t mean they don’t exist. Tarot, tea and palm readings, even your kinda crazy Aunt who has a little too much to drink at family events and...

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Happy Socks Got Me Noticed: 6 Happy Socks Stories

By now you’re familiar with Happy Socks, the Swedish sock company that was doing bright and fun long before Pharrell danced with glee through a warehouse. But Happy Socks do more than just make your...

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Hold Up! It’s The Lupo Waistband Round Up

When it comes to underwear, we know there are a few basic elements that are the same across the board: a pouch, a seat, and a waistband. Just because these three standard underwear features are found...

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7 Reasons Mack Weldon Owns The Term ‘Dapper’

Maybe you can’t copyright a word in the English language, but we’re all in agreement — there is no doubt that Mack Weldon owns the term ‘dapper.’ In the dictionary. the term dapper is an adjective...

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The Fabric Of Our Underwear

The Fabric of our underwear comes in a variety of options: Bamboo Cotton, pima cotton, organic cotton Modal and micromodal Lycra and nylon and spandex Polyester and spandex Rayon Silk and satin Each...

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Literary Underwear: Get In Character

Everyone knows the old trick. You have to give a public speech. You’re nervous. So you picture everyone in their underwear. Voila. Nerves gone. What they never talk about is the lasting effects of...

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Amazonian Haikus Fall Like Soft Leaves For Mundo Unico Amazonia Collection

The recently released Mundo Unico Amazonia Collection includes several great looks inspired by the beautiful Amazon Rainforest. Along with their model photos, they sent along a beautiful poem...

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The Equmen Color Study, Or, Why We Got A BFA

Equmen is a niche designer in the underwear market. Their compression based products promote health and stability with their ergonomic design, they promise ventilation and anti-microbial resistance...

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Trend Story: Color Contrast

When it comes to color styling, certain things never go out of style, the forerunner of which is great color contrast. At this point, we should all be used to contrasting colors, especially in the...

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6 Saves By The Equmen Precision Collection

It’s not every day we look to our underwear, sigh a breath of relief, and say with grateful joy, “THANK GOD I WAS WEARING THAT UNDERWEAR!” Maybe we haven’t been living our lives to the fullest, we...

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When To Wear Equmen – A Compressed Style Guide

When it comes to wearing compression clothing, the number one question is always when to wear it. But with Equmen, the various styles of compression clothing are made to work for you, whether you’re...

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Tonight’s God Of Tragedy Will Be Played By The God Of Comedic Underwear

Comedy is a broad category. There’s highbrow comedy with it’s word play and carefully crafted confusions. There’s lowbrow comedy with it’s pratfalls, slapstick, and foul language. And then there’s the...

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That’s Not a Knife, That’s Australian Underwear!

Whether you’re living in the outback, surviving on Vegemite sandwiches and watching footy on the telly or not in Australia at all, you’ll still want underwear that is reliable, well-designed, and...

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Animal Underwear: Too Freakin’ Cute!

ARGH! YUCK! ERGH! NO! We’ve fallen victim to the internet’s biggest past time and a popular guilty pleasure: cute animal videos. And being the experts of underwear of course, you know where our focus...

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Trend Story: Camouflage

Fashion trends come from all places. Even with trendsetters, pattern-makers, or anyone with an eye for style, the next big look will sometimes be right under our noses. This is certainly the case for...

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